FROM THE FIRST CREATIVE SPARK IN DESIGNING a car to the manufacturing, marketing and sales cycles of a vehicle, the digital future of the automotive industry is here, with artificial intelligence (AI) proving to be a vital tool. While the application of AI to increasingly self-driving vehicles may be well known, it is accelerating all aspects of the industry as car makers apply it in different ways.
“AI technology is moving at the speed of light, and its impact on the auto industry is just as disruptive as anywhere else,” Stephanie Brinley, associate director of research and analysis at S&P Global, told Newsweek.
“AI and generative AI are having an
