There is a person for every pair of jeans on the wall,” says Melissa Keosann, owner of Lov’d, a vintage denim shop in Boulder offering personal appointments and curated styling. The store stocks around 500 pairs of vintage Levi’s, Wranglers, and Carharttsfind your perfect pair. Instead, Keosann will handpick styles for you to try on based on your preferences and body shape. Her clients’ favorite part, she shares, is that “we don’t tell people their size or even mention it during the fitting. Some people don’t want to think about their size, and they shouldn’t have to. All they need to focus on is if they like the way the jeans fit. I don’t even organize my jeans by gender.” Whether you book an appointment by yourself, bring your best friend, or turn it into a fun date with your husband, you will find bespoke jeans that carry a lot of character. “I just love the way they fade, develop whiskers, or have these little patched holes or decorative mending. I like to think about the stories each pair of pants could tell. Some of these jeans are from the ’70s,” says Keosann.
