HAVING MADE a name for itself as an expert in technical and high has unveiled a new story for spring/summer 2024. The brand reflects on its introspective journey by engaging in a fun conversation with its global community members from different creative fields. One esteemed personality appearing for this campaign is English actor Jason Statham. In this rare moment, Statham stepped into the set wearing the brand’s parkas and took a couple of shots under the direction of Ferdinando Verderi. British photographer David Sims played an important role in orchestrating the set and photographing the various talents involved, which include producer and musician Dave, choreographer Wayne McGregor, tennis player Henry Searle and architect Heidulf Gerngross.
