The Emilia region in northern Italy is home to all but one of Italy’s DOC and IGT denominations for Lambrusco – a wine name that’s still well known in the UK and US especially, thanks to its heady popularity in its simple, fun fizz guise back in the 1970s and ’80s.
Lambrusco’s historical success has proved to be both a blessing and a curse for the Emilia region, however; while the big players prospered commercially, it made it extremely difficult for smaller producers to emerge into the limelight. It also caused the denial of Lambrusco’s historical role as an effervescent palate-cleanser born to match the cuisine of the Emilia region.
‘Lambrusco turned into a completely different wine from what it was