In years gone by, Beta owners have always been a little bit different. I mean, no offence, as I too was a Beta owner once upon a time (2020 Beta RR 300) and next month I will be the proud owner of another Beta (RR 300 Racing) but for a long time, those that bought Beta wanted anything else but the orange brand. Beta was seen as a boutique brand with some quirky traits and a funky bike setup. But, even back then, Beta's always had sex appeal, just like all things made in Italy.
A decade ago, Beta always used to win the “Best Looking Bike Award” in ADB shootouts and Dirtbike Of The Year. They even had fluoro red/pink plastics or white plastics with red highlights for a while! But, while they looked sexy, they struggled to win or podium at shootouts with their performance falling short of the mark.
That all changed in 2022 when Beta won our 300cc, two-stroke hard enduro shootout. Beta
