When did Laika start renewing its motorhome range and what was the goal in this process?
We started renewing the range in 2020 - it was a very long process because it was not only a renewal of the product but also the idea of the brand and its positioning on the market. Laika has always been a premium motorhome brand and the first aim was to bring back the top values of the brand, while exploiting the new technologies and partnerships available.
The first product we wanted to launch was the flagship, from a top-down logic. To introduce the latest materials and style, the best way to do it is with something totally new, with no limits to express the power of your company. To show the vision of our future we started with the Kreos. It has been a great adventure because we did it in a true Italian way, a very dynamic and emotional way. We focused on the new values for the very important relaunch of the brand.
Now that the whole range has been updated, what are you most proud of?
Honestly, I am proud of what the company is expressing now
