PENETRATING THE VENERABLE Swiss watchmaking industry is no easy feat. Newcomers, enthused to join the table, often find themselves dismissed as upstarts. But the remarkable entrance of independent watch brand Norqain proves doors can be kicked open with the right combination of smarts and gumption.
Behind Norqain’s burgeoning journey is CEO and cofounder, Ben Küffer. A scion of Swiss watchmaking heritage, (his father led Roventa-Henex, a prominent private label Swiss watch manufacturer), Küffer has always been immersed in
