Can Matilda Djerf’s new hair products help me achieve her signature bouncy locks?
Swedish influencer turned entrepreneur Matilda Djerf has officially launched a beauty line. Spoiler: it includes the hero styling products behind her signature bouncy blowout.
An evolution of the beloved Scandi-minimalist fashion label Djerf Avenue (worth $34m/£29m alone), Djerf Avenue Beauty has bottled up Djerf’s hair secrets in the form of two styling products: the breezy styling mist and on-the-go gel.
Reminiscent of Bridget Bardot’s Seventies look, Matilda Djerf’s hair has amassed as much of a cult following as the influencer herself. With 3 million followers on Instagram and 1.5 million on TikTok, her own styling videos have been watched countless times while the TikTok tag #matildadjerfhair has garnered more than 36 million views.
Whether it’s a, sleek ponytail or voluminous shaggy
