As the streaming wars intensify, Apple TV+ has emerged as a formidable contender. It distinguishes itself through a curated selection of content that prioritizes quality over quantity. Though Disney and Netflix are bigger, Apple’s onto a winner with its catalog.
A WINNING STRATEGY
dominated by giants like Netflix, Amazon Prime Video, and Hulu. Instead of competing on volume, Apple chose a path less trodden, focusing on original, high-quality content. This strategic choice in the early days. Still, compared to the previous seven-day period. The streamer also maintained double-digit growth across more than 100 territories. In December last year, it was reported that Apple TV+ viewership was up 42% year-over-year From its inception, Apple TV+ aimed to be more than just another streaming service; it sought to be a cultural touchpoint, offering content that sparks conversation and connection and connects with consumers and viewers on a deeper level.
