Interface
As a founder of such industry tent poles as Sample Magic, Attack Magazine, Audiaire and Principle Pleasure studios, Sharooz Raoofi has already left a sizable footprint on the music production landscape. Whether wearing his entrepreneurial hat or as an artist in his own right (you might be familiar with his hailed alter-ego Principleasure) Raoofi is keen to shake up the mould. This is strikingly true of his latest venture, Wavetick. Alongside a small band of cohorts, Sharooz aims to bring a fairer, more flexible and entirely unrestrictive service for producers, songwriters and beatmakers, creating a platform where they can sell their creations frictionlessly whilst retaining 90% of all royalties. It all sounds fantastic, but we had more than a few questions…
cm: So firstly, can you give us an overview of Wavetick – what is it, and what benefits does it provide to musicians and producers in contrast to the other available marketplaces?
“We’re really trying to do things differently. One thing I think the world doesn’t need right now is another site that’s selling sounds and tracks. But there’s certainly a lot of unique features that we offer that other people don’t. Particularly with the advent of AI, we’re really positioning ourselves as an
