In recent years, Apple has become quite secretive about the success of the Apple Watch. If it’s supplying figures for that product, they’re more likely to be processor specs or serial numbers than unit sales, or vague proclamations, like a record number of new users bought one during the recent quarter.
Instead, we have had to fall back on third-party sources of data. Back in 2016, it was; this was later confirmed by official figures from the . However, this feat was less impressive than you might think. According to data from the Federation of the Swiss Watch Industry, the country as a whole exported between seven million and eight million mechanical watches per year leading up to the pandemic years; since 2021, this figure has leveled off at just over . These are small numbers in comparison to what would be expected from a major Apple product line.
