Built in St. Louis,” the early 20th Century ads emphasized. That proclamation was no more than a spin on the current “Made in the USA” slogan used by domestic manufacturers to promote their products as being superior to their foreign-made counterparts.
In 1919, Joseph P. Reis was an early adopter of this American-built stance to promote his heavy-duty line of Eagle trucks based in St. Louis, Mo. The reason for his “Made in the
