WHEN SALES ROARED IN THE ‘20s
Mar 01, 2021
3 minutes
BY GERALD PERSCHBACHER LL.D.
By Oct. 15, 1927, E.L. Cord, head of the Auburn Automobile Co. in Indiana, reported that stocks of finished cars at the factory and in the hands of dealers were lower than at any previous time during that year. It was a success story that Mr. Cord enjoyed since this was a mark of achievement following his takeover of what was a weakened company with a questionable future.
He went on to note that the average number of Auburn cars in stock per dealership was a measly “two” for a total of
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