Dreams What Briscoe was made of
Dreams of grandeur flowed through the mind of Benjamin Briscoe, but challenges were like felled trees in his line of advance.
For example, his first dream was to offer competition against the fledgling General Motors which William C. Durant formed in 1908. Briscoe gained a partnership with J.D. Maxwell who had an early Oldsmobile connection and thought he could do one better over his former employment. Soon the new conglomerate was titled United States Motor Co. and included the Maxwell brand as its cornerstone. The
