ou won’t find mention of “Tesla of the Sea” anywhere on the Tyde website. That’s because Tyde founder Christoph Ballin doesn’t like the reductionist, predictable, click bait-y branding that is attached to seemingly every new electric boat debut online. Actually, maybe dislike isn’t strong enough. “I hate it,” he says. “From my perspective, nobody in the marine industry deserves that title. I’ve read it about 20 to 30 times, and each time it bugged me.” Ballin finds the branding to
