MERCURY AVATOR 20E & 35E ELECTRIC OUTBOARDS
It’s often said that the marine industry echoes the automotive industry with a lag of about ten years. But for some reason, the development of electric outboards has bucked that trend. In the car world, Tesla burst onto the scene as a brand new manufacturer of then almost unheard of electric cars, demonstrating a credible case for the technology, and it wasn’t long before the legacy manufacturers chased after them with products like the Nissan Leaf and BMW’s revolutionary i3, while Kia virtually reinvented itself with a range of funky EVs. A few years later we saw other start-ups join the fray such as BYD, Lucid, NIO and Xpeng.
The marine industry, for once, played it quite differently. Torqeedo was quick to establish itself as the Tesla of the boat world, introducing both inboard and outboard electric motors, and a few years later we saw
