‘Is flying ever going to be sustainable?’
by Gordon Smith
Mar 20, 2024
2 minutes
It’s the question I’m asked more than any other. Can the aviation industry clean up its act and become genuinely sustainable? The answer isn’t straightforward, and that’s part of the problem. Complexity hinders change.
Whether you’re a literal card-carrying globetrotter or a not-so-frequent flyer, almost everyone reading this will have been on a plane. A universal experience, yes. A universal
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