Glenn Richards of Swag Custom Rides is a man on a mission. His New Britain, Connecticut, shop is a bustling pot of energy, as his ever-expanding and diverse crew works on its latest restoration piece. “Swag is the only non-profit automotive restoration shop in the country. Our mission here is not only to restore and customize cars and trucks, but to help transform lives in the process,” Richards states.
Swag employs individuals who have suffered from life-controlling issues and provides them with guidance, job training, education, and tutoring in basic life skills. “We also work closely with schools that have students with special education needs. We seek out young individuals who might be interested in a hands-on career in the automotive hobby. From there we build dream cars for individuals, corporations, and local charities,” Richards continues.
Over the years this formula has worked on all
