No matter what you think of its future prospects, we can all agree that the Apple Vision Pro is weird, right? One of the world’s most powerful companies has spent a decade preparing to ship a new product and platform that’s embodied in a $3,500 VR headset that lets you use apps in 3D space.
After a decade of steady and boring iteration, Vision Pro is… not that. And I love it.
Apple is so disciplined and conservative with its product choices and has largely benefited from that tendency. Pretty much every hardware product Apple ships sells in such great numbers that it makes it awfully hard to experiment in public. (The
