BY SOME ESTIMATES, the iPhone is the most successful consumer product of all time. Despite only having been around since 2007, today there are an estimated 1.4 billion in active use—so that’s not even including older iPhones that are stuffed in the back drawers, or are sitting at the bottom of electronic waste bins. It means that right now roughly 20 per cent of everyone on Earth has an iPhone in their pocket.
And unsurprisingly, it is because of this that Apple
