When her alarm rings at 7am, Bella Bees springs out of bed. Before she even thinks of breakfast, she sits down at her vanity table to film herself getting ready for her TikTok followers. Hers is a five-step routine involving all the latest anti-ageing products, including retinol eye cream and hyaluronic acid serum. It might cost £200 a month – she includes glycolic acid at night (‘to help remove the top layers of dead skin’) – but Bella is adamant it’s worth the expense to hold back time.
‘It’s an investment in my future self,’ she says. ‘These products are important to my life because I want to prevent ageing. Who would want wrinkles if there is
