CORE has a solid history in the wind and water sports realm. Tell us first how the brand began: who started it, where it was based, and what was the first product to roll off the factory floor?
It all started when CORE’s founder Bernie Hiss built his first kite prototypes and twintips on the Baltic Sea island of Fehmarn, at a time when only a handful of crazy people on Maui had just founded the sport. The Carved Custom board production began in 2001 where, as early pioneers in the field, we handcrafted twintip masterpieces with the highest quality materials and innovative board-building processes. The success of Carved led to the birth of another global brand, CORE Kiteboarding in 2007.
At what point did foiling land on the CORE radar? I guess it was kitefoiling at first given the brand’s origins?
As with any other uprising trend, we kept an eye on
