Rubber, a fabric once considered the preserve of perverts, has now become almost mainstream.
And it's not just the predictable attentionseekers – Cher, Madonna, Kim Kardashian – who flaunt it, looking like giant human sex toys at Met Galas and the Oscars.
Its more demure iterations are now favoured in high society as well. Think junior influencers such as Lady Amelia Windsor, Lady Lola Bute and Princess Olympia of Greece.