Soft drink celebrates record sales after becoming ‘Ramadan’s beverage of choice’
by August Graham
Mar 06, 2024
2 minutes
The maker of Vimto is celebrating record sales in the Middle East after building on its success as the “drink of choice” for those observing Ramadan.
It was the 100th year that the UK soft drink has been available during Ramadan since it was expanded to global markets, including , a century ago.
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