Taiwan had a good pandemic, if anyone did. A medicine-led approach won plaudits for its technical achievements and balanced approach. At the same time, Taiwan took time out to reboot its fading tourism facilities, both physical and administrative. As a result, there has been considerable change since 2019, when Taipei was incubating a reputation for boutique tourism and as a novel meetings, incentives, conferences and exhibitions (MICE) destination. There is cause for business optimism in 2024 too, with 3 per cent growth predicted on the back of stronger exports and tech sales.
In September 2022, the Tourism Bureau was given a much-needed makeover and turned into the rebooted Tourism Administration. This means more influence and a bigger budget to drive development of the convention, exhibition and tourism industries.
Business visitors will receive an “open arms” welcome, according to MEET Taiwan's latest promotional campaign, which offers deals on conferences, plus rail tickets and cash handouts of up to US$70 for individual business visitors who extend their
