Beijing Review

Countryside CEOs

Passion and effort are what led to Wang Jing becoming a CEO in her 20s. She took on the role in June 2022. Though the e-commerce company she runs has only 10 employees, it’s playing a big role in boosting the economy of the village where she was born.

Wang, 29, is one of the many village CEOs taking up roles across China in recent years.

Village CEOs, also known as agricultural managers, were among the 13 new professions added in 2019 to the official list of professions jointly administered by the Ministry of Human Resources and Social Security (MHRSS), the State Administration for Market Regulation, and the National Bureau of Statistics.

According to the MHRSS, village CEOs

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