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Trust in photography is at an all-time low. In an era of GenAI and deep fakes, any image must, by necessity, have its authenticity questioned. As such, there is more need than ever for tools we photographers can use to prove our images are genuine. We want transparency in AI image editing and a bulletproof digital signature for our own photos.
The Content Credentials Initiative could be part of the solution. Spearheaded by Adobe,