Gen Z ushering in ‘post-truth media age’, says former No 10 communications chief
by Patrick Daly
Feb 28, 2024
3 minutes
Members of Generation Z are shunning traditional news outlets in favour of social media, despite saying they trust its content less, according to a study on the UK’s media habits.
The research also found 18-24 year olds were twice as likely to get their news from TikTok than the BBC.
Lee Cain, the former No 10 communications director and founding partner at Charlesbye, the communications firm which commissioned the was ushering in a “post-truth media age”.
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