‘Rustic’ and ‘authentic’ Hovis bread ads cleared by regulator
Adverts for “rustic” and “authentic” Hovis bread have been cleared by a watchdog following complaints that the loaves are made using automated industrial techniques and contain “artificial” ingredients.
The three web pages and an post in September, for the Hovis Rustic White, Rustic Granary and Rustic Seeded Bloomer, said the loaves had been “created by our
