What are TikTok ‘trend forecasters’ and how do they predict trends

Trend forecasters are all over TikTok these days, and are well-known for their ability to drive consumer demand.

Before the digital age took the world by storm, most people turned to the advice of magazines, in which fashion editors would effectively translate high runway collections to the masses with editorial spreads and photoshoots. They were the gatekeepers of style, but with social media making fashion more accessible, consumers