In the late 1990s, Bulgari decided to introduce an unconventional piece to its horological repertoire. The arrival of the Bulgari Aluminium caused a sensation, signalling a fresh, modernist approach for the Maison as an early pioneer of the use of aerospace-worthy materials in watchmaking. In one fell swoop, it had rewritten the playbook for an established jewellery house and redefined what a luxury sports watch can
ACTIVE WEAR
Dec 25, 2023
2 minutes
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