Dubai-based fashion journalist and author Sujata Assomull vividly remembers attending Gaurav Gupta’s debut show in 2006 at the then Wills Lifestyle India Fashion Week. It was a moment filled with excitement as there was a lot of buzz around the Central Saint Martins alumnus, who had returned to India with a fresh approach to design.
“During our interview at that time, he mentioned that he didn’t intend to enter the Indian wear market. But like many designers, he soon realised the significance of embracing this audience,” says Assomull, who also highlights that Indian fashion is rich in heritage and tradition, and it’s challenging to be a contemporary designer—especially in the bridalwear space—without