Food firms ‘harming children with unhealthy products and misleading advertising’
The Government has a duty of care to ensure companies stop profiting from “harming” children with unhealthy food and misleading advertisements, health campaigners have said.
Youth campaign group Bite Back believes the Government and food corporations have a collective responsibility for the health of young people which they are currently failing on.
The campaign has been backed by former chief scientific adviser Sir Patrick Vallance and is chaired by former children’s commissioner Anne Longfield.
Speaking on Thursday at the launch of the group’s new campaign, “Fuel Us, Don’t Fool Us”, Sir Patrick said: “There is a rather simple thing for the Government to do here. They’ve got the legislation ready. So
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