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    Korean bookstores in LA are dying. Here's how one survives

    LOS ANGELES -- Joe Choi stood inside Aladdin Fullerton bookstore, flipping through "Introduction to Business Management" in Korean. Choi, 33, has lived in the U.S. since he was a teenager, but he's still more comfortable reading in his native language. He found this out the hard way a few months ago when he picked up Walter Isaacson's biography of Steve Jobs. After looking up lots of words and ...
    by Ashley Ahn, Los Angeles Times Feb 21, 2024 4 minutes
    Joe Choi, 33, prepares to purchase his book at the Alladin Fullerton bookstore on Friday, Feb. 2, 2024 in La Mirada, CA..

    LOS ANGELES -- Joe Choi stood inside Aladdin Fullerton bookstore, flipping through "Introduction to Business Management" in Korean.

    Choi, 33, has lived in the U.S. since he was a teenager, but he's still more comfortable reading in his native language. He found this out the hard way a few months ago when he picked up Walter Isaacson's biography of Steve Jobs.

    After looking up lots of words and progressing slowly, Choi got the Korean version of the Jobs book at Aladdin.

    On this Friday afternoon, he bought the business management book.

    "Coming to this bookstore, I found that you can discover so many different kinds of books when you visit in-person, and even if you can't find what you're looking

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