Paul Sullivan: Selling his plan for the Chicago White Sox is just part of the gig for new GM Chris Getz

GLENDALE, Ariz. — Chris Getz was only 2 years old when the Chicago White Sox came up with one of their most infamous marketing campaigns.

The Sox had removed announcer Ken “Hawk” Harrelson from the broadcasting booth in 1986 and named him executive vice president in charge of baseball operations, giving him free rein to fix an organization that had stagnated after the “Winning Ugly” division championship season of 1983.

“We sat down over the winter to think about what we had to sell, and what we had to sell was the Hawk,” assistant vice president for marketing Steve Schanwald told the Tribune’s Phil Hersh at the start of the ’86 season.

Harrelson was soon the subject of articles in unlikely outlets such as Esquire and GQ. His unique sartorial sensibilities made him stick out from every other baseball