Have we fallen out of love with booze culture?
by Robbie Griffiths
Feb 19, 2024
4 minutes
Lots of Londoners used to be mostly drunk by this point in February. But not so much in 2024, it seems. After a record Dry January — which an estimated 8.5 million in the UK tried last month — many of us are trying something that’s historically not been very British: drinking in moderation.
And it’s Gen Z who are leading the charge. While so many of us had misspent youths sneaking booze on park benches, Gen Z are far more sensible, avoiding drinking from the off. Last week, the chief executive of , blamed the drop in Gen Z’s alcohol consumption, and their unwillingness to go out during the week, for the closure
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