REBEL TO RETAIL
THE long-awaited Bob Marley biopic One Love hit screens around the world this week and will highlight important moments in the musician’s life – his adolescence in Trench Town, his spiritual growth, the attempt on his life. But as a music industry scholar, I wonder if the film is yet another extension of the Marley marketing machine.
Marley died in 1981 at the age of 36. He’d achieved a level of mainstream success unrivalled by other reggae acts, and he did so while challenging global capitalism and speaking to the oppressed.
This image, however, is fundamentally at odds
