Business Today

Back with a Bang

miracle stories in the aftermath of the devastating Covid-19 pandemic has been the Indian box office. It has demonstrated not only remarkable resilience in the face of other technological advancements, such as the rise of streaming services, but post-pandemic, it has come back with a vengeance. According to a report by India’s largest multiplex chain, PVR INOX, the Indian box office has experienced a notable growth of 12%, reaching $1.5 billion in 2023 from $1.3

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