FHM South Africa

HEARTTHROB OR ALGORITHM?

In the era of artificial intelligence, love finds new ways to thrive. Dating apps and virtual assistants, once considered futuristic concepts, have now become the forefront of modern romance.

The rise of “Matching”

Dating apps haven’t been around forever, though the idea of finding love through technology goes back quite a bit. Imagine the 1950s, where instead of swiping on your phone, you filled out long questionnaires that a computer used to match you with someone based on your preferences. Sounds a bit clunky, right?

Fast forward to the late 1990s and early 2000s, dial-up modems and bulky desktops gave way to websites like Match.com. These were the pioneers, the first online stomping grounds for love seekers. But you still had to navigate clunky interfaces and hope someone liked your carefully crafted profile.

Then came smartphones and a game-changer named Blackberry Messenger. Remember BBM? Those little pin groups and broadcast messages suddenly opened a whole new way to flirt and find connections within your circle. Soon after, dating apps like Plenty Of Fish and Zoosk hit the scene, letting you use your phone’s GPS to see potential matches nearby. It was all about simplicity and a quick “yes” or “no” to a profile picture.

And then came Tinder! This app changed everything with its lightning-fast swiping, making dating feel like a fun game. No more lengthy profiles, just a quick glance and a decision. From Tinder, the world of dating apps exploded. Apps for specific interests, sexual orientations, and even

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