Beat the heat: the ‘cool’ European destinations to visit in summer 2024
Shade seekers can rejoice, holiday travel trends are changing and tan-refreshing, sunbed-stewing summer getaways are on the decline.
In light of the ongoing climate crisis, Brits – habitually inclined to boil abroad – are redirecting their wanderlust to European shores where they won’t be a prisoner to a hotel room’s air-conditioning or sweat over the midday UV index.
The shift to more moderate climates comes as no surprise. A furnace of Mediterranean holiday heavyweights, from to , were ablaze with during peak travel season 2023, and temperatures are continuing
