A decade ago, who knew Africa would boast a full-fledged creative economy?
The continent is front and center on the global stage today especially when it comes to its music, which has seen rapid strides with collaborations between homegrown artists, producers, and directors and creative talent from across the world.
Into this mix, we are now seeing one of the biggest cross-cultural collaborations in the Electronic Dance Music (EDM) genre yet, described by critics as “a song that will give you an undeniable earworm” (catchy piece of music that sticks).
Brazilian music producer Matheus Zerbini Massa, popularly known as Zerb, released the single in October last year. The song, featuring Kenyan singer Sofiya Nzau,
