If you want to get a real sense of an era, a good place to start is the display ads in the popular press. In the case of 1964, there was a good deal of talk about floor coverings, with several retailers noting that carpet prices were set to increase by a rather precise 7½ per cent over the year.
Shoppers were urged to buy one of Cyril Lord’s ‘fabulous, quality products’, with a free bottle of Swift Rug Shampoo thrown in. Elsewhere, Pontin’s were offering DIY holidays in one of their luxury chalets, each with ‘kitchen, lounge, TV and fully-carpeted bedroom!’, starting at just £3 per person (around £45 today) a week.
British parents were concerned about, hosted by Jimmy Savile, began on 1st January 1964. Among the Number Ones that year was Sandie Shaw, 17, with .
