For decades, the fashion and beauty industries have tapped on ageist sentiments against women as a marketing tool – and this happens even today.
Perhaps that is why stereotypical comments like “You shouldn’t be wearing this after [insert age here]”or headlines such as “Fashion Mistakes That Make You Look Older” are still prevalent.
And don’t even get me started on the insensitive “You look great... for your age” remark. What is that supposed to make someone feel? Should they be grateful for being acknowledged for their discerning taste at 47? Is being “older” a scarlet letter to be hidden away in shame?
We sell anti-ageing creams as if they were the answer to eternal youth. We fawn over celebrities beyond 50 who have nary a
