Money Magazine

The shopping revolution

Whether it's a dash to the local store or a regular expedition to the vast aisles of a major supermarket, buying food is one of life's certainties. But grocery shopping as we know it is about change.

First, on the horizon is pressure to lower prices, with major chains, Coles and Woolworths, called before a Senate inquiry into price gouging and profiteering (due to wrap up in May) and an investigation into the effectiveness of the Food and Grocery Code of Conduct underway. This comes after data from the Australian Bureau of Statistics showed shoppers spent $10.8 billion in supermarkets and grocers in October 2021 (around $420 a person), but as of October 2023 that number had increased to $11.9 billion ($445 each).

Then there's all the new subscription-based players that offer product-specific home deliveries that undermine the tradition of single-supermarket loyalty.

Perhaps the biggest change, though, is the raft of technological advances set to revolutionise the very nature of shopping.

As Sarah Megginson, personal finance expert at Finder, says, an increased appetite for convenience has fast-tracked a revolution in grocery shopping.

“Just five years ago, our

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