There is increasing demand for cosmetic surgery across the world, spanning different cultures and ethnicities – and long-held Western beauty ideals are now being turned on their heads.
A recent review paper* examined how Western beauty standards no longer apply to all and may not yield satisfactory cosmetic surgical outcomes for nonWestern ethnicities. The 2023 article, published in Clinical, Cosmetic and Investigational Dermatology, strongly suggests that better understanding of cultural and ethnic variances in aspirations, aesthetic standards and attitudes towards cosmetic surgery are needed for more acceptable cosmetic outcomes.
The review summarises findings in the medical literature pertaining to cosmetic surgery and the diversity of cultural and ethnic perceptions of aesthetics in women. This comprehensive analysis of 66 peer-reviewed studies unravels the diverse preferences that have emerged in different societies and how they are shaping contemporary cosmetic
