The Apprentice review: It’s cliché bingo as this ludicrous competition returns
by Katie Rosseinsky
Feb 01, 2024
3 minutes
It’s that time of year again. Alan Sugar has taken a break from his haphazard Twitter habit to gaze menacingly upon the Gherkin. Prokofiev’s “Dance of the Knights” is blasting. And a new group of aspiring entrepreneurs, fluent in LinkedIn hyperbole, have packed their best block-colour shift dresses and blue shirts with white collars into wheelie suitcases. Yes, it’s One’s , and this lot are ready to bulls*** their way through 12 weeks of challenges designed to test their commercial nous (or, more accurately, to dramatically reveal their shortcomings).
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