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  • The Independent

    Inside the 2024 Grammys luxury gift bag worth $36,000

    by Meredith Clark Jan 29, 2024 3 minutes
    Source: AFP via Getty Images

    The 2024 Grammy Awards are almost here, as the Recording Academy prepares for the biggest night in music. Much like every year, only some nominated musicians will be taking home the coveted prizes for Album of the Year or Song of the Year. However, not everyone will be leaving empty handed.

    For the 25th year in a row, Los Angeles-based marketing company Distinctive Assets will be handing out luxury gift bags to presenters and performers, including Billie, the 2024 Grammys gift bags are valued at $36,000 and include a variety of lavish products inside.

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