The rush to create the ‘iPhone of AI’ has begun

The Consumer Electronics Show is supposed to be a glimpse at the future. So, of course, this year’s event – held this month in Las Vegas – was saturated with artificial intelligence, or things claiming to be it. AI was put into every day household items and furnishings: there was AI mirrors, AI mattresses and AI washing machines. There were cars with ChatGPT and there were robots with wheels so that they can drive around people’s houses.

But the most discussed product of the event was not artificial intelligence stuck into an existing product, like so many of the other marketing plays on display. Instead, it.