Kimaï hopes sales of lab-created diamond jewellery will sparkle after appearing on Dragons' Den
by Joanna Hodgson
Jan 26, 2024
2 minutes
On each episode of there is inevitably a business that has not prepared enough before pitching to the for funding. Viewers (well this one anyway) will grumble about founders that have not done their homework and do not have numbers and evidence to back up claims. One start-up keen to avoid that was lab-created diamond jewellery retailer Kimaï, with co-founder Jessica Warch telling the Evening Standard: "We
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