NPR

With Pitchfork in peril, a word on the purpose of music journalism

At its best, the influential online music pub — which Condé Nast announced last week will be folded into GQ — created a rare and precious space to slow down, pay attention and really listen.
Unionized staff picket outside the Condé Nast offices in New York on Jan. 23. The company is merging the popular digital music publication Pitchfork with the men's magazine <em>GQ</em>, which has triggered anger over the resulting layoffs and concern for the outlet's future.

Last week was a tough one for music nerds. I use that phrase with love and kinship — I am (like you are, perhaps) the kind of listener who loves music so much that it hurts. And that kind of passion for new and beloved sounds can make those like us odd, or at least amusing, to "normal" people who maybe only listen to their college favorites and only go to one concert a year, because it happens to be in a park or at the pier.

I offer this declaration of fellowship because that sometimes petty distinction surfaced in a real way last Wednesday, when the editorial director of media behemoth Condé Nast sat in a conference room wearing and told the staff at that the renowned music webzine would be absorbed, , into the men's magazine , and that most people present would be laid off pretty immediately. Her's paywall is likely to diminish the reach of what the site publishes, and its identity — the thing that led musicians and fans alike to make it their home page or check the day's new reviews at midnight — will inevitably be challenged. I've been through similar bloodlettings at other publications, and what they do to morale and manageable workloads can't be overstated.

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